Our gold and rose gold products are plated with real gold. We use a technique called ion-plating, a considerably more sustainable plating method compared to traditional plating practices.

Daniel Wellington watches are well-known for their minimal and luxurious design. They have the allure of luxury watches, even though they are much more affordable in price. Through smart influencer partnerships and well-curated content, Daniel Wellington has gained a global following on social media.

Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy on social networks like Instagram.